Portfolio
Accenture - Governing Innovation thought leadership campaign
Managed creation of thought leadership report and ancillary content. Guided internal and external promotion of why governing innovation is the key to achieving greater financial performance.
Thought leadership report
The application of incremental and non-incremental innovation across businesses of all maturity levels
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Thought leadership report
Accenture - Closed Loop Spend Management thought leadership campaign
Led creation of thought leadership report and ancillary content. Managed internal and external promotion of how the CLSM model drives end-to-end transformation across indirect and direct cost categories.
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Introduction
Leader-led social media promotion of report
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Accenture - Make the Leap, Take the Lead thought leadership campaign
Managed creation of thought leadership report and ancillary content. Launched global internal and external promotion of the ways companies can digitally transform – and unlock new value.
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Three Rs of transformation
Link to full press release below
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AWS - re:Invent conference and GenAI strategic partner campaign
Promoted GSI leadership participation at re:Invent conference while launching GenAI strategic partner campaign on CIO.com
Led social strategy for GSI partners
Led social strategy for AWS GSI leadership
How to get started with AWS GenAI
Led social strategy for GSI partners
CCC - A narrative first approach
Applied a narrative first approach to integrated marketing plan – utilizing industry events to showcase CCC’s end-to-end digital solution.
Developed an interactive booth to showcase the end-to-end digital claims process
Wrote keynote
Leveraged consumer products to highlight CCC's points of differentiation
Developed an interactive booth to showcase the end-to-end digital claims process
Deloitte - strategic alliance with Visier
Engagement with Deloitte's Human Capital as a Service division, leading finalization of the strategic alliance with Visier.
Report on ways to close the gap that exists between workforce data and optimized decision making
Deloitte and Visier blog series
Visier press release on alliance
Report on ways to close the gap that exists between workforce data and optimized decision making
Delta Air Lines - 2022 Chairman's Club
Partnered with the Employee Engagement and Events team on restructuring the Chairman’s Club program, the most prestigious employee recognition at Delta.
An annual recognition program that honors the top 100 employees
Internal communications announcing changes in program
Creative asset for all internal digital signage and print placement
An annual recognition program that honors the top 100 employees
Discover Global Network - Sales Kickoff
Delivered strategy, theme, and all content for internal sales kickoff – within the first eight weeks in role as content and internal communications lead.
The global payments network that enables commerce across 200 countries and territories
Sales kickoff rehearsal with executive leadership team
The global payments network that enables commerce across 200 countries and territories
John Crane - Global Marketing Communications
Led the corporate narrative and integrated marketing strategy for the global aftermarket business, while managing a global team. Scope of role expanded to manage public relations, internal and corporate communications, including writing on behalf of the CEO.
CEO communication to employees
CEO communication to employees
Infographic created for the first ever digital campaign at John Crane in 2015
CEO communication to employees
LandscapeHub - Marketing and Communications
Served as consultant to CEO starting in 2016. Upon joining full time in 2018, established market presence and awareness of the startup landscaping supply platform – individually leading all marketing and communications efforts. Designed and launched brand. Managed monthly investor updates, Board of Directors’ presentations, and fundraising.
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Introduction of LandscapeHub at industry conference
Managed media relations
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Salesforce - Change Management programs
Implemented enterprise-wide change management strategies to maximize employee adoption of Salesforce and minimize resistance. Created digital sales aids for client’s custom Salesforce configuration for iPad, desktop, and mobile.
Led program for two global client engagements exceeding $1MM
Created internal communications strategy for clients – developing all assets
Collaborated with project team of developers, business analysts, QA leads, and graphic designers on client’s custom Salesforce configuration
Led program for two global client engagements exceeding $1MM
Stanford University - Graduate School of Business LEAD
Developed the Stanford University Graduate School of Business LEAD program – from competitive research to strategy framework to SWOT narrative.
Online education program from the Stanford Graduate School of Business
SWOT narrative
Competitive matrix
Online education program from the Stanford Graduate School of Business
Tribune Company - Meltwater alliance
Negotiated alliance between Tribune and Meltwater to integrate McClatchy-Tribune news content into their media monitoring platform.
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Meltwater dashboard used by 20,000 companies to access Tribune news content
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Tribune Company - Pantene #ShineOn
Secured a new account with Procter & Gamble's Pantene brand to license our 'Lean In Series' as part of their #ShineOn campaign.
Made a cold call to Pantene brand manager after their ad was praised by Sheryl Sandberg
She agreed a collaboration with our content was perfect timing
Made a cold call to Pantene brand manager after their ad was praised by Sheryl Sandberg